- The biggest sign mistake?
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Biggest sign mistakes? There are many, but one really stands out. Owners and Managers approach their sign needs with a very broad approach and a very narrow focus. Trying to make one sign fit all customers, and it has to be their design. The first indicator is a sign that lacks focus. It is very cluttered and difficult to read at any distance. If you are advertising for a Car Wash, do you really need to list every detail of what you do, including clean the floor matts? Not hardly.
Your first question should be, what is your business strategy? Starting with who is your target market and who are the customers you are trying to attract? Very clear focus with a narrow scope. What type of sign will be needed? Where is the best location and what is the viewable distance? What colors or graphics are needed, that will trigger the customers buying instinct?
Maximize your Sign program dollars and maximize your return on investment. Engage a sign professional right away. At Rocketsigns, we offer free, on site consultations or at our showroom.
- Is the color I see on my monitor accurate to what I’ll receive?
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Monitor callibration is subjective. CRT monitors, LCD monitors, and LED monitors all have differences in color accuracy. To get the best possible idea of the color you will receive, we have color charts on the walls in our shop. Pantone numbers can be given as a target reference, but note that different printing techniques and substrates affect the output. We can assist in matching as close as possible to supplied samples or Pantone numbers. Depending on your monitor calibration, these colors may or may not show accurately. With an order, a print sample can be provided if requested.
- Can Rocketsigns Produce Graphics for Me if I Supply The Images?
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Yes! Our experienced design team has the technology available to create digital graphics with maximum impact and minimum effort for you.
- Can You make a Sign From A Digital Photograph?
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Yes, and we do often! The better quality the photograph, the better your digital image will turn out.
- What is DPI?
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DPI is the standard of measurement for the resolution of images that describes the number of dots per inch (DPI) that are used to create an image.The higher the DPI,the higher the resolution which translates to better quality of your final product.
- What File or Format Do I Need For My Logo, Image or Artwork?
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Printing and File Specifications
PDF
All Large format prints (any size over A3 - 297mm x 420mm) should be supplied as PDF files. To save as PDF just select PDF in the ’save as’ option when saving your document. If this is not possible the same file specifications apply as for colour printing below.
Direct Printing
All printing can be done directly from disc, memory device (USB stick/flash drive etc) or email (email file size restrictions apply, please do not send files over6MB via email) if you have any enquiries please contact us on +2721 552 4783 .
Colour and B/W Printing File Specifications (Printing or Vinyl Cutting)
Our preferred format is PDF, to save as PDF simply select PDF in the ‘save as’ option when saving your document.
Corel Draw/ Adobe Illustrator (Printing or Vinyl Cutting)
If supplying an Adobe Illustrator document save document as an Illustrator EPS and check the type is outlined (no longer active or editable). To outline your type in Adobe Illustrator go to menu and select Type > Create Outlines, then save as an EPS by selecting EPS in ‘save as’ options. EPS format is the best for vinyl cutting.
Adobe Photoshop (Printing ONLY)
If supplying an Adobe Photoshop document flatten file before saving. To flatten your file go to Layer > Flatten Image, then save. Images to be 300 dpi or larger. Anything smaller than this will result in the image being unclear.
PDF Is The Safest and fastest format
Print Area Restrictions
Remember most laser printers have a ‘no print’ border so allow at least 3mm to 5mm print margin.
- I Have Special Colour Matching Requirements?
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We print directly from your file. For more accurate colour matching we advise clients to supply colour specs and /or hard copy colour proof.
- Can I approve the signage before it is made?
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Absolutely. Before we begin production, we need to confirm your approval of the artwork and/or content. Once you are satisfied, we begin producing your signage.
- How long will my sign last?
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We use materials suited to specific applications based on your needs. Every job is custom designed to meet your requirements which means we can make signage to last as long as you need it to. In addition, we use only top quality materials that are guaranteed by the manufacturer for resilience and durability to offer you a stress-free solution.
- What is the difference between vector and bitmap images and which is better?
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Vector Graphics: Vector images (or graphics) are also called object oriented graphics. The art is constructed of points, lines, curves, shapes and are infinitely scalable with no loss of clarity. Vector graphics are made in programs such as Adobe Illustrator and CorelDraw. Due to the fact that they are scalable, they are the preferred file type when producing your images. Typically file types are as follows: .ai, .cdr, .eps, These files can contain both vector and raster images. Raster Graphics: Images that are pixel based are called raster images, basically photos, pictures etc. Raster images have thousands of little dots of different colors to create an image. These images can be enlarged but will pixelate (become ragged, blurry, or distorted). Raster images are made in programs such as Adobe Photoshop and CorelPaint. Typically file types are as follows: .tiff, .jpg, .bmp, .gif.
- How can a sign from Rocketsigns help my business?
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Your professional image is one of the most important aspects of how customers and prospects identify you. Signage is the #1 indicator of how people identify you (most people make decisions based on the aesthetic of your corporate image). Signs are the most cost-efficient means of advertising and provide immediate-response direct marketing.
- What is your turnaround times?
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The turnaround time for your signage varies based on you specific needs. We warehouse material in our facility which enables us to begin working on your custom made signs immediately. On average, signage is turned around in one week however if you need more immediate attention, we can provide you with RUSH SERVICE. Please note, electrical signs may take longer.